The logos in blue include:Ĭompanies with a blue logo are often trying to convey that they have characteristics that correspond with people’s perceptions of blue, including dependability and trustworthiness.īoeing, Dell, Ford, General Electric (GE), General Motors (GM), and Intel are listed as dependable. It may stimulate feelings of trust, security, order, and cleanliness.” Blue logos galoreīlue is an extremely popular logo color. “Blue is often associated with the coolness of the sea and sky,” reports the Fast Company magazine article “What Your Logo’s Color Says About Your Company.” “It has been shown to calm the senses and lower blood pressure. Another Entrepreneur article, “Your Brand’s True Colors,” reports that blue is perceived as dependable, fiscally responsible, secure, serene, and trustworthy. The Color Emotion Guide in the Entrepreneur magazine article “The Psychology of Color in Marketing and Branding” correlates blue with trust, dependability, and strength. Hallock’s findings and “The Hidden Meanings” analysis correspond with other analyses. Blue got the most votes for trust, security, and reliability and finished second in high quality and high technology, according to his “Color Associations” report. “Blue is associated with the sky and the ocean, which both evoke feelings of tranquility and security,” contends the article “The Hidden Meanings Behind Famous Logo Colors.” “It has also been proven that people are the most productive when they work in blue rooms.”Īs part of his color survey, Hallock asked people which color best represents inexpensive, reliability, trust, security, speed, fun, high quality, high technology, loneliness, fear, disease, and courage. So what is it about blue that makes it so popular? Red, for example, means love to millions of Americans. Red, orange, yellow and green all have meanings to many people.
The second through fourth articles offered similar advice to business owners on orange, yellow, and green logos. The first article also explained what kinds of companies should use red logos.
In the first article of the series, though, we explained that social scientists have concluded that people’s behavior is often affected by colors and logos often affected prospective customers’ purchasing decisions.
LOGO WITH A BLUEX IN THE MIDDLE SERIES
If you own a small business or want to start one and hasn’t read the first four articles of our series of articles on logos, you might be thinking ‘so people like blue. “This may be because when our ancestors used to see blue – like a clear blue sky or a watering hole – it was a good sign, according to (color psychology expert Sally) Augustin.” “When asked what their favorite color is, the most common answer around the world is blue,” the article reports. The results of the Cohen and Hallock surveys correspond with previous surveys, according to a Forbes magazine article. Among women, blue “won” the survey 35 to 23 percent over purple (curiously, no men chose purple).īlue also received almost no votes in Hallock’s “least favorite color” survey and “won” the vote among all six age groups, winning five of the groups by overwhelming margins and edging out green among people 18 years old and younger. Fifty-seven percent of men chose blue compared to 14 percent who chose green. Like Cohen, Hallock found that men liked blue more than women. Green and purple tied for second at 14 percent. In this survey, blue was the favorite color of 42 percent of the mostly American respondents. Women favored blue 29 percent to 27 percent for purple.Ī survey by academic researcher Joe Hallock had more dramatic results although only 232 people participated.
Forty-two percent of the men picked blue as their favorite color compared to 25 percent for second-place green. A survey of 1,974 people by University of Maryland sociologist Philip Cohen that was published by Live Science website showed that blue is men and women’s favorite color. What’s your favorite color? If you want to be on the winning side of this question, you choose blue.īlue is, by far, America’s’ favorite color, according to at least two surveys.
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